Supported by
prize pool
€ 600.000
Opportunity to showcase solutions in our retail stores.
Networking with top notch executives and experts.
Trip to the award ceremony in Bonn, Germany included.
Solution Development
Deliver innovative XR solutions in the form of a minimum viable product.
How can we leverage real time XR to improve customer engagement at points of sale & service?
Product
Presentation
Product
Sales
Customer
Service
Employee
Training
Prize money
1st Prize
2nd Prize
3rd Prize
Concept & design Creation
Live beyond the status quo – deliver a tangible research or design concept on future customer experiences.
How can we use technology to improve future customer experiences in XR environments?
Customer
Experience
Customer
Interaction
Customer
Satisfaction
Employee
Empowerment
Prize money
1st Prize
2nd Prize
3rd Prize
Who are we looking for?
Smart developers, creatives and researchers from all over the world with exciting new ideas and solutions how to improve customer experience in hybrid XR environments in-store and at home.
The individuals or teams who submitted the winning ideas will receive the prize money for private use!
Developers
XR Experts, Startups
Researchers
Academia, R&D Institutes, Industry
Creatives
Agencies, Designers
Challenge Focus
We want to explore keeping our customers close and active by using “XR in a hybrid environment”, where we can showcase products and provide excellent customer support in-store and at home.
As the world works to find a new post-pandemic normal, we believe that people will be incentivized to shop and seek support through the intersection of online and in person experiences. Technology – specifically augmented, virtual and mixed reality technologies (collectively XR) – will make it possible for us to work, learn, and interact with one another, while remaining physically distant.
Timeline
Submission
October 15, 2021 –
January 31, 2022
Make us curious about your idea and describe what you will achieve in the development phase.
Idea Review
February 1, 2022 –
February 20, 2022
A qualification jury will look for best proposals and select TOP 10 submissions for each participation stream for the next stage.
Development
February 21, 2022 –
May 22, 2022
Selected ideas from both streams start working on the proposed minimum viable product (solution development stream) or a tangible prototype (concept and design creation stream).
Preparation
May 23, 2022 –
May 31, 2022
We help you to get prepared to pitch your solutions in front of the grand jury!
Pitch & Award
June 1, 2022
The Top 10 teams of each stream are invited to pitch their solutions at the Telekom Headquarter in Bonn, Germany.
NEWS
Updates Winners of the “T-Challenge” give a glimpse into the future of shopping and service with XR
Team Graffiti from Marseille brings the product experience familiar from the online world with additional information and recommendations etc. into the store using AR The …
Updates T-Challenge Demo Day & Award Ceremony
Join our great demo day and award ceremony in Bonn on June 1, 2022! Our Top 10 teams will proudly present their XR solutions to the audience and grand jury members from T-Mobile USA and Deutsche Telekom in the headquarter at Friedrich-Ebert-Allee 140 in Bonn (Germany). Spread the word and join this amazing event. No registration required.
Updates T-Challenge on Extended Reality: Top ten finalists determined
We are very happy to announce the TOP 10 teams of our T-Challenge on XR experiences. The ideas focus on virtual shops, products and service experiences, avatars, as well as technologies and platforms that improve the XR experience. We cannot wait for the award ceremony on June 1st to come and to experience the solutions live here in Bonn.
Updates T-Challenge: Jury Announcement
The T-Challenge has received so many great ideas from 46 countries. You want to know who is going to judge the ideas? Here are the faces “behind the scene”.
UpdatesVideo T-Challenge: Key Questions
Find out which key questions are relevant for the T-Challenge. 5 Questions to Dr. Stefan Kohn, Innovation Expert Sales & Service at Deutsche Telekom.
Updates How can technologies like AR and VR boost the customer experience when shopping?
T-Challenge: T-Mobile U.S. and Deutsche Telekom are looking for your ideas.