T Challenge 2021 on Extended Reality: Top ten finalists determined

We are very happy to announce the TOP 10 teams of our T-Challenge on XR experiences. The ideas focus on virtual shops, products and service experiences, avatars, as well as technologies and platforms that improve the XR experience. We cannot wait for the award ceremony on June 1st to come and to experience the solutions live here in Bonn.

The T-Challenge, organized by T-Labs and T-Mobile U.S., enables teams from all over the world to show and discuss their ideas for future #XR customer experiences.

The finalists are now entering the second phase of the competition. The goal is to further elaborate their ideas until May 22nd. In the “Solution Development” stream solutions should be presented as a Minimum Viable Product (MVP). In “Concept and Design Creation”, a tangible prototype is required.

Besides the prize money of up to €150,000, the teams have the chance to see their solutions integrated in selected Telekom shops in Germany, Europe and the United States.

Solution Development Stream


Jena, Germany

MagentaVerse: XR experience platform for service, sales, training, collaboration & support

The MagentaVerse will be a Mixed Reality experience world, consisting of multiple 3D spaces that can be used to showcase the Telekom/T-Mobile brand & products in an innovative way. Using numerous collaboration tools, we will extend the physical sales area in the store to the virtual space & create a hybrid experience to merge realities.

Arilyn Oy

Helsinki, Finnland

IoT Verse a Virtual Online Showroom for IoT products and the future of IoT

T-Mobile IoT VERSE is a home-like Virtual Showroom, where the user can experience various consumer IoT solutions in an immersive way. IoT products and smart home solutions are still abstract concepts for many. Presenting IoT products in a clear, tangible way helps the consumer to understand the possibilities of IoT and get inspired by them.


Frankfurt, Germany

The first truly helpful and engaging AR Self Service with on the spot Visual Remote Support

SightCall allows to swiftly develop and deploy truly helpful AR/AI-based self services that excite customers with never seen guidance. This drives engagement and also empowers customers to truly help themselves with expert knowledge made scalable while Face2Face help only a click away at any time.


Marseille, France

Augmented retail shopping

When shopping in store customers expect the same level of information and service as when shopping online… Graffiti allows a new hybrid retail experience by enriching physical products with digital features: just by pointing their smartphone, customers can access specs, filters, reviews… and find out which product meets their expectations.

DeebBrain AI

Seoul, Korea

Conversational human-alike AI avatar

DeepBrain AI creates digital twin avatars that express the same appearance, voice, accent, and behavioral movement as real ones. With this video synthesis technology, you can either easily create videos by typing text or speak to digital twins in real-time, which will enable enterprises to engage their customers more efficiently and humanly.


Tel Aviv, Israel

Augmented Reality and AI customer visual journeys

Employees benefit from AI powered job verification for 5G network, in store branding displays, and CS agents empowered to resolve issues with visual support. Customers enjoy self service visual journeys used to set up devices and resolve common technical issues with no need for human interaction.


Toronto, Canada

5G powered volumetric sales support in virtual stores

The Mall of the Metaverse provides the tools, technology and team to build brand and shopping experiences for the largest digital land expansion in history…with less time and money than it takes to get real world permits for construction. The Mall is a 100 floor tower with a total of 100M sq ft of development space aimed at becoming the number one retail and entertainment destination in the Metaverse.


Zürich, Switzerland

Interactive and intelligent retail avatars for emotional customer engagement

Increase the customer engagement & activation in Telekom stores through an interactive avatar. The avatar placed in a digital screen, will pro actively approach customers, educate them about products and support them in a gamified way.


Dallas, USA

Recycling old phones - Customer journey from XR to Metaverse in a Hybrid Retail Environment

2Cimple is proposing a climate-based use case within Nano Game to show how a Hybrid XR environment can improve customer engagement at home and enhance shopping experience at the retail store while experiencing Web3 technologies such as crypto, NFTs and metaverse.


Düsseldorf, Germany

Lifelike avatars for XR applications based on an entertaining 3D self service scanning experience

We engage customers with lifelike avatars for a new digital lifestyle in XR-applications. Our 3D self-service scanner is a world first and offers an entertaining in-store customer experience. Featuring interactive games and a simple user guidance, every customer can step into 3D and have fun with their exclusive avatar.

Concept & Design Creation Stream

Golem Digital

Graz, Austria

ByeByeQ: In Store XR Booths to Decrease Customer Wait Times

Increase service capacity during peak times by connecting busy stores’ customers to idle stores’ employees through XR video calling. Any two stores are equipped with an XR communication booth. This acts as additional service-counter for the client in one store, and the service-employee in the other.


Munich, Germany

Virtual Telekom Flagship Store

The Virtual Telekom Flagship Store supports Telekom in virtualizing existing offline processes by creating a new VR shopping concept for customers. Through interactive features, the Virtual Flagship Store combines the personal experience of a physical store with the convenience of online shopping.


Munich, Germany

The Emotional Companion Creating Digital Empathy in Video based Customer Interactions

The shift to digital services helps to serve customers more efficiently. However, excellence in customer service is founded on empathy, and we must therefore personalize digital CX technologies. We suggest to design an emotional companion by applying TAWNY emotion recognition technology to add an empathic layer to digital interactions.


Köln, Germany

YONA Customer Experience

Accompany your consumers during their whole customer lifecycle with AR. Starting in the store with an personal shop assistant which assures a high quality of service. Followed by an digital customer engagement via AR fotoboothes to digital and interactive manuals on your products and its packaging.


Berlin, Germany


Can you imagine a world where your Telekom Consultant knows exactly what you are looking for? Our aim is to match your personal need in conversation to feel understood in a fun way. Your match will take place in an AR environment that you can access from everywhere. Make tomorrow more personal.


Paris, France

The Magic WiFi App: Visual Wi-Fi set-up with Augmented Reality on phones

What happens if you need a fast and reliable Wi-Fi at home and you are not a network guru? How to know which hardware to buy? Where should you place them in your home? We propose a revolutionary augmented reality app to answer those 3 problems. It will offer DT/TM customers an inspiring journey and reduce Hotline needs regarding network installation issues.

Visionaries 777

Hongkong, China

Extended reality in stores, digital twins and the metaverse

We believe every store and location should have an AR ready digital twin that will empower customers to navigate stores through AR/MR in person or remotely in the Metaverse. This digital twins can in parallel be used internally to optimize human driven processes in training and facility management.

Volume Ltd.

Wokingham, UK

Touch free interactive surface in store product discovery experience

A no touch spatial computing experience that allows customers to explore a virtual product catalogue and be supported by instore sales people. This simultaneously allows for deeper product and service discovery while augmenting the sales person allowing them to guide multiple customers to the best solution at the same time.

Code University

Berlin, Germany

Telekom Store AR Art makeovers takeovers

We are designing a sponsored competition for XR, VR, AR artists and sculptors to make bespoke installations, digitally remodelling the interiors at specially selected flagships stores. Working from 3D models of shops, artists will create commissioned works for customers to experience in store using XR.

Mazing GmbH

Vienna, Austria

Web based augmented reality shopping experience via smartphone

We create the AR shopping experience of the future. Imagine that your home can be transformed into a Telekom showroom to compare phones and ask a virtual celebrity for advice. Mazing makes it possible, with one smartphone click and without the need of an app.

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